After reading some of the posts briefly, as a best practice we recommend NOT tagging people's photos as a dealership. What you do as an individual is up to you but do not identify customers as a business.
Also, don't do anything half way. In other…
Darby,
I'd be more than happy to throw a few recommendations out there. The starting pieces are basic: inventory correctly set up in your DMS. Puff statement. Understand which line Craigslist uses to show up in the listings. The rest is more of an…
Good article Harlene but the question is not how it will fit but how the other (older, if you would) methods will support the primary position of social media. Social media is the most pure form of CRM or customer relationship management. Dealers: s…
I'm going to agree with Tom. Essentially franchise agreements are null and void in the bankruptcy and this is the hand that's been dealt. Each franchise must operate as their own entity. The fact that you've been able to survive without doing that i…
Joe,
Good point! The same one made about dealership websites over 10 years ago, CGI instead of photography 7 years ago, mobile web and cell phone browsing 5 years ago and integrated media a couple years ago. Micro-blogging (weather it's called Twit…
Great question Chris! Many people in our industry look at Twitter as an activity rather than another (newer) conduit for branding communication. As a widely acceptable medium, it can carry very specific messages to a target audience or can be used t…
This group is for those individuals working in the Internet department. A place to share ideas on driving traffic, managing leads and closing more deals.
Great points Tom... Mark, you'll end up with who you attract in addition to those that think they can 'have an easy ride". It is important to qualify your employees better than you'd qualify a customer. Some of the first questions you'd ever want to…
IM@CS continually evolves to assist in branding, process and best practice application for auto dealerships, manufacturers (OEMs) and best-in-class vendors/solution providers to the automotive channel specializing in the online space.
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