Eric Watson
  • Franklin, TN
  • United States
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Profile Information

DealerCap Inc.dba B to B Innovations,, D2Leads
Dealership, Allied Industry or Finance Company?
Allied Industry, Finance Company
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
I started out in a family dealership, worked my way through collage then went to work at Ford Credit, from there I went to AIB "American Investment Bank" as VP of Marketing SE, to Capital One Auto Finance where I stayed until forming this company in 2006. From that time we have developed numerous special finance driven marketing Direct Mail campaigns using proprietary database management and automated credit data management to give our clients the highest ROI in our segment. We have served over 700 dealerships in 8 years and continue to make great strides in data driven marketing for automotive and other market segments as well.
Favorite Quote
you get what you pay for
Activities Away From Work
Fishing and entertaining 3 kids.
October 24

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