By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry…

It’s no secret that for most dealerships, the phone call represents their best lead. Over and over again, employees are trained how to handle these hot prospects, how to set appointments, and what a follow up phone call should look like. When all is…

Q: Have you ever estimated how much “personalization revenue” drives off your lot?A: It’s probably far more than you think.If you are NOT currently offering vehicle personalization, two things are certain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere.With the opportunity for diversification, relatively low startup cost, customer convenience and a hefty shot in the arm to other profit centers – not to mention higher profit margins – the…See More