By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry…
It’s no secret that for most dealerships, the phone call represents their best lead. Over and over again, employees are trained how to handle these hot prospects, how to set appointments, and what a follow up phone call should look like. When all is…
Q: Have you ever estimated how much “personalization revenue” drives off your lot?A: It’s probably far more than you think.If you are NOT currently offering vehicle personalization, two things are certain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere.With the opportunity for diversification, relatively low startup cost, customer convenience and a hefty shot in the arm to other profit centers – not to mention higher profit margins – the…See More
I am the Marketing Executive for an award-winning technology company based in Rockville MD which specializes in providing the most powerful technology tools and internet solutions to the automotive industry. DealerOn helps each client establish a unique company image and presence on the Internet through: expert website design services, the most powerful Social Media solutions, simply the strongest SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques, comprehensive reporting and a detailed customized approach to each and every client.
Additionally, I am also the host and moderator of Dealer On's free national webinars. The weekly installments of our continuing education series are held every Thursday at 9am PST/ 12 noon EST. For more information, check us out at www.dealeron.com/webinars.
Life isn't tied with a bow...but it's still a gift.