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ERIC C ZANT's Discussions
Google Adwords-help!
Started Dec 14, 2010 0 Replies 0 Likes
Just wanted to get the lowdown on adwords from Google. Any thoughts...tips?Continue
Used car posting-
Started this discussion. Last reply by A Jay Gould Dec 10, 2010. 11 Replies 0 Likes
What is the deal with getting your vehicles viewed on the Internet? Is it really just price, like typical advertising? We have lots of pictures(usually 27), videos, full descriptions, keying on…Continue
ERIC C ZANT's Page
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"We are looking for the same solution...It seems like with the technology the way it is....VIN solutions may be the ticket??"
Dealership Software
Focus on the latest software programs and the pros and cons of all dealership software applications.
Google Adwords
Just wanted to get the lowdown on adwords from Google. Any thoughts...tips?See More
A Jay Gould replied to ERIC C ZANT's discussion Used car posting-"Before you tackle the 100's of new tools available to you take a long HARD look at your procedures and your people-you may find a problem you may not but Inspect what you expect. Price does drive traffic more so in new than used -I'll…"
Josh Gardner replied to ERIC C ZANT's discussion Used car posting-"Craigslist is hands down stomping autotrader, cars.com and any other site in my market right now, try them if your not, don't list more then around 9 or so cars per ad or it will make the ad to long to pop up and the viewer will move on.
So…"
William Bryant replied to ERIC C ZANT's discussion Used car posting-"Sometimes having a couple cars priced at the top of the market is good since many listings are high to low.
But squeezing higher conversions can be a never ending process, and should demand constant attention."
Joe Nichols replied to ERIC C ZANT's discussion Used car posting-"I actually manage a great program that helps you post your used inventory on Craigslist and other online classifieds. Check it out http://cyberleadinc.com/adposting.htm
If you have any questions please don't hesitate to give me a call at…"
Philip Moore replied to ERIC C ZANT's discussion Used car posting-"If you have good SRP results (getting on page 1 of a low-to-high price sort) and you still have poor VDP conversion try these things:
1 - write something about the vehicle in the comments that differentiates your vehicle from the others listed.…"
Erick Kirks replied to ERIC C ZANT's discussion Used car posting-"I agree with Dennis regarding the significant impact achieved by writing unique, compelling descriptions on each car. Not only does it make that unit stand out over the competition, it presents the potential customer with the perception that if your…"
"Geez, thanks....
I can only say it is Autotrader....our zip code is 48838, and if I look for a model, our store ends up toward the bottom of the page, and yes the search default at Autotrader is highest to lowest, and they have data saying x amount…"
Dennis Galbraith replied to ERIC C ZANT's discussion Used car posting-"Eric,
Price is the variable that most impacts conversion from SRPs to VDPs. It is hard to do much better than 3% without a good tool like vAuto, FirstLook, or AAX to determine each vehicle's cost to market. That doesn't necessarily mean…"
"In today's economy another blurb that moves you to the top in the customer's eyes is "Guaranteed Credit Approval". Many times when the ad generates a call from a customer the first question is "Do you offer financing?",…"
David Ruggles replied to ERIC C ZANT's discussion Used car posting-"There is no doubt that pricing impacts if your vehicle is seen or not. If your price puts your inventory on page 13 of a consumers typical "sort," you will be swimming upstream. It will invariable impact your turn. It's all about the…"
Paul Potratz replied to ERIC C ZANT's discussion Used car posting-"Hi Eric, Could you provide some more details. There are several factors that will affect views e.g. Make/Model, navigation of website, actual analytics measuring tools, and etc.
Provide a link to the site and any additional info you may have.
Paul…"
Used car posting-
What is the deal with getting your vehicles viewed on the Internet? Is it really just price, like typical advertising? We have lots of pictures(usually 27), videos, full descriptions, keying on revelant words....such as Low Price, One owner, New tires, etc. Whatever is true to that vehicle. My SRP is is good, VDP is low...about 2.5%....Ideas?See More
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