ERIC C ZANT
  • Rockford, MI
  • United States
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ERIC C ZANT's Discussions

Google Adwords-help!

Started Dec 14, 2010 0 Replies

Just wanted to get the lowdown on adwords from Google.  Any thoughts...tips?Continue

Used car posting-

Started this discussion. Last reply by A Jay Gould Dec 10, 2010. 11 Replies

What is the deal with getting your vehicles viewed on the Internet?  Is it really just price, like typical advertising? We have lots of pictures(usually 27), videos, full descriptions, keying on…Continue

 

ERIC C ZANT's Page

Latest Activity

ERIC C ZANT replied to Kourtney Brown's discussion Searching for All in One Media Solution in the group Dealership Software
"Michigan"
Feb 17, 2011
ERIC C ZANT replied to Kourtney Brown's discussion Searching for All in One Media Solution in the group Dealership Software
"We are looking for the same solution...It seems like with the technology the way it is....VIN solutions may be the ticket??"
Feb 17, 2011
ERIC C ZANT joined Chuck Gillespie's group
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Dealership Software

Focus on the latest software programs and the pros and cons of all dealership software applications.
Feb 17, 2011
ERIC C ZANT posted a discussion

Google Adwords

Just wanted to get the lowdown on adwords from Google.  Any thoughts...tips?See More
Dec 14, 2010
A Jay Gould replied to ERIC C ZANT's discussion Used car posting-
"Before you tackle the 100's of new tools available to you take a long HARD look at your procedures and your people-you may find a problem you may not but Inspect what you expect. Price does drive traffic more so in new than used -I'll…"
Dec 10, 2010
Josh Gardner replied to ERIC C ZANT's discussion Used car posting-
"Craigslist is hands down stomping autotrader, cars.com and any other site in my market right now, try them if your not, don't list more then around 9 or so cars per ad or it will make the ad to long to pop up and the viewer will move on. So…"
Dec 9, 2010
William Bryant replied to ERIC C ZANT's discussion Used car posting-
"Sometimes having a couple cars priced at the top of the market is good since many listings are high to low. But squeezing higher conversions can be a never ending process, and should demand constant attention."
Dec 9, 2010
Joe Nichols replied to ERIC C ZANT's discussion Used car posting-
"I actually manage a great program that helps you post your used inventory on Craigslist and other online classifieds. Check it out http://cyberleadinc.com/adposting.htm If you have any questions please don't hesitate to give me a call at…"
Dec 9, 2010
Philip Moore replied to ERIC C ZANT's discussion Used car posting-
"If you have good SRP results (getting on page 1 of a low-to-high price sort) and you still have poor VDP conversion try these things: 1 - write something about the vehicle in the comments that differentiates your vehicle from the others listed.…"
Dec 9, 2010
Erick Kirks replied to ERIC C ZANT's discussion Used car posting-
"I agree with Dennis regarding the significant impact achieved by writing unique, compelling descriptions on each car. Not only does it make that unit stand out over the competition, it presents the potential customer with the perception that if your…"
Dec 9, 2010
ERIC C ZANT replied to ERIC C ZANT's discussion Used car posting-
"Geez, thanks.... I can only say it is Autotrader....our zip code is 48838, and if I look for a model, our store ends up toward the bottom of the page, and yes the search default at Autotrader is highest to lowest, and they have data saying x amount…"
Dec 9, 2010
Dennis Galbraith replied to ERIC C ZANT's discussion Used car posting-
"Eric, Price is the variable that most impacts conversion from SRPs to VDPs. It is hard to do much better than 3% without a good tool like vAuto, FirstLook, or AAX to determine each vehicle's cost to market. That doesn't necessarily mean…"
Dec 9, 2010
Steve Cortes replied to ERIC C ZANT's discussion Used car posting-
"In today's economy another blurb that moves you to the top in the customer's eyes is "Guaranteed Credit Approval". Many times when the ad generates a call from a customer the first question is "Do you offer financing?",…"
Dec 9, 2010
David Ruggles replied to ERIC C ZANT's discussion Used car posting-
"There is no doubt that pricing impacts if your vehicle is seen or not. If your price puts your inventory on page 13 of a consumers typical "sort," you will be swimming upstream. It will invariable impact your turn. It's all about the…"
Dec 8, 2010
Paul Potratz replied to ERIC C ZANT's discussion Used car posting-
"Hi Eric, Could you provide some more details. There are several factors that will affect views e.g. Make/Model, navigation of website, actual analytics measuring tools, and etc. Provide a link to the site and any additional info you may have. Paul…"
Dec 8, 2010
ERIC C ZANT's discussion was featured

Used car posting-

What is the deal with getting your vehicles viewed on the Internet?  Is it really just price, like typical advertising? We have lots of pictures(usually 27), videos, full descriptions, keying on revelant words....such as Low Price, One owner, New tires, etc.  Whatever is true to that vehicle. My SRP is is good, VDP is low...about 2.5%....Ideas?See More
Dec 8, 2010

Profile Information

Company
TINNEY AUTOMOTIVE
Position
SALES
Dealership, Allied Industry or Finance Company?
Dealership
If Dealership, Franchise or Independent
Independent
Your web site
http://TINNEYAUTOMOTIVE.COM
Favorite Quote
YOU'RE YOUR OWN WORST ENEMY
Activities Away From Work
ROTARIAN,GREATER HOPES FAMILY SERVICES,GOLF, AND FAMILY....and Rockford Sports Booster GO RAMS!
Birthday
September 21

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