Posted on June 10, 2009 at 11:09am
Anyone remember the Ford Auto Collection? Ford paid stupid money for dealerships, flooded the sales floor with salespeople, filled the lots with inventory, pumped the advertising WAY UP and look what happened, they FAILED. Why?
Commissions, advertising and floor plan represent the 3 largest expenses in most sales departments. Regardless of any "anticipations", these numbers MUST be controlled (along with all other expenses). Sales, grosses, expenses and inventories must be… Continue