Delia Passi
  • Hollywood, FL
  • United States
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  • Terry Alling
  • Clayton R Perry, Sr
  • Mitchell Brenner
  • Kevin Green
  • James Bradford
  • Jayson Volinski
  • Jessica (National Transport LLC)
  • Ricky Lopez
  • Jessica Capocy
  • Ralph Paglia
  • Colin (CJ)

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Profile Information

WomenCertified Inc.
CEO and founder of WomenCertified
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
Biography/Work Summary
Delia Passi is Founder and CEO of WomenCertified, Inc., the provider of the WomenCertified® program that prepares sales and service professionals on how to effectively service, sell to and communicate with women. Visit to see how you can become a WomenCertified professional.

Medelia provides consulting and training on selling to women to many major corporations and small businesses seeking to improve their service and increase their sales to women. Delia is the author of Winning the Toughest Customer, the Essential Guide to Selling to Women (Kaplan 2006).
Favorite Quote
When you meet the needs of women, you exceed the expectations of men.
Activities Away From Work
Living in South Florida, I love to enjoy the sun, the beach and the opportunity to help my daughters to become wonderful people.
April 18

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Delia Passi's Blog

Northwood Univ. mandates WomenCertified for graduation

Posted on August 28, 2009 at 5:04pm 1 Comment

Northwood University, which offers the leading curriculum in Automotive Retail Management has made the WomenCertified program a requirement for all participants in its automotive marketing program. The full text of the Northwood press release can be found here.

We are thrilled that Northwood made our program central to their curriculum. It was through the unanimous concensus of the… Continue

Get Personal with Women

Posted on July 23, 2009 at 4:10pm 0 Comments

In almost any office occupied by a woman, you’ll find some indisputable evidence that a woman uses the space. Sometimes it’s a plant or decoration she’s brought in to personalize her space. Frequently it’s a photo or two or ten of friends and family. Sometimes it’s a photo of Brad Pitt or George Clooney (fully clothed).

For men, you are less likely to find as many items of a personal nature in their workspace. I did a quick survey of the offices and cubicles in my company. Only one… Continue

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At 8:24pm on July 21, 2009, Mike Bradfield said…
I really like your favorite quote and I will use it in my training when teaching salespeople how to handle customers the right way
I will also pick up your book

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