Auto Dealer People

David Johnson
  • Male
  • Gresham, OR
  • United States
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What are Your Employees Posting on YouTube?

Having a social media policy is very important in today's social economy. I've put together a sample policy for free download on my blog. I had an opt-in form where you had to give me your email add…

Tagged: video, youtube

Replied Feb 7

Study Says Social Media More Effective Marketing Tool than Search Engines

Imagine this scenario: Mike Rogers, a successful account executive, decides that it's time to replace the family SUV. As you can imagine he isn't too thrilled with the idea of spending countless hour…

Replied Nov. 11, 2009

DRAW IN MORE TRAFFIC

Think about Social Media. I would create a few how to videos on basic vehicle care, maybe even a video on simple maintenance like an oil and filter changes, how to know when you need new tires and ho…

Replied Nov. 11, 2009

 

David Johnson's Page

Latest Activity

David Johnson commented on David Johnson's video 'Social Media Seminar For Auto Dealers'
Thank you Jay!!
February 26
Jay commented on David Johnson's video 'Social Media Seminar For Auto Dealers'
David good job on your video's
February 26
David Johnson added a blog post
Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, without even thinking about it, but I would have to disagree with them and say no. Yes, you heard me…
February 19
David Johnson replied to Harlene Doane's discussion 'Web Visitor Traffic - Who's using which browser?' in the group Internet Retailing
I don't have 195k unique visitors and of course its not a dealer site but my stats are as follows: FF - 50.07% IE - 39.29 Chrome - 5.22% Safari - 4.28% Opera Mini - 1% Of course my demographic is different, that's the reason for Firefox being the…
February 18
David Johnson added a blog post
As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having…
February 15
David Johnson replied to Harlene Doane's discussion 'What are Your Employees Posting on YouTube?'
Having a social media policy is very important in today's social economy. I've put together a sample policy for free download on my blog. I had an opt-in form where you had to give me your email address to download it, but I decided that in the int…
February 7
David Johnson commented on Jenny Murphy's blog post 'What Do You See Happening With Search Engine Marketing in 2010?'
@Autolahome, that is a part of SEO. SEO encompassed more than just your own website, to truly be effective in any SEO campaign one must create a 'Web Of Influence" surrounding your site. Craigslist is one such place, another would be a site like Mer…
February 1
David Johnson added a blog post
In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspe…
February 1
David Johnson added 2 videos
January 29
David Johnson added an event
Social Media Seminar For Auto Dealers (Before NADA) at Embassy Suites Lake Buena Vista
February 11, 2010 at 9am to February 12, 2010 at 5pm
Next Generation Dealer Services is offering a full 2 day seminar where we will teach you everything you need to know to harness the powerful new medium of social media. This will be a complete, hands on course, that will cover everything from how to…
January 29
David Johnson commented on David Johnson's blog post 'The Car Salesman, Social Media and Lead Generation'
I'm glad you found it useful!
January 28
Online Car Loan Company commented on David Johnson's blog post 'The Car Salesman, Social Media and Lead Generation'
Nice information
January 28
A video by David Johnson was featured
FAQ: At My Dealership We Don't Have The Time To Utilize Social Media
Maybe it's not a question but an objection but I hear it a lot from people at dealerships: I just don't have the time to put a social media plan into place. Watch the video, it doesn't take as much time as you might think.
January 27
David Johnson added 3 videos
January 27
David Johnson added a blog post
Transparency. Live it. Know it. Breath it. In a world of the internet, social media and Google the truth will always come out. Consider that a warning, one that you would be smart to head. Too many dealers are too quick to jump on the social media…
January 26
David Johnson added a video
Interacting With Your Fans On Facebook
Most dealerships get it all wrong. They use Facebook as a way to advertise their dealership when they should be using it to engage their market. In this video I give you two, easy to duplicate, strategies that any business can use to engage their fa…
January 25

Profile Information

Company
Persuasive Concepts. LLC
Position
CEO
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://PersuasiveConcepts.com
Biography/Work Summary
Social Media Enthusiast and Online Marketing Expert (Self Proclaimed! LOL)
Favorite Quote
People will sometimes believe what they are told but will ALWAYS believe what they conclude.
Activities Away From Work
Husband and Father!
Birthday
September 25

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David Johnson's Videos

David Johnson's Blog

David Johnson

Is Social Media for Every Auto Dealer?

Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, without even thinking about it, but I would have to disagree with them and sa

… Continue

Posted on February 19, 2010 at 3:00pm —

David Johnson

Automotive Social Media Policy - Free Download

As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it j

… Continue

Posted on February 15, 2010 at 5:00pm —

David Johnson

Social Influence, Not Just For Your Sales Department: A Special Finance Perspective

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the latter of which will be the cornerstone of this post.

The spe… Continue

Posted on February 1, 2010 at 3:00pm —

David Johnson

WARNING: Do NOT Start A Social Media Campaign Before Reading This

Transparency. Live it. Know it. Breath it. In a world of the internet, social media and Google the truth will always come out. Consider that a warning, one that you would be smart to head.

Too many dealers are too quick to jump on the social media bandwagon without realizing that it’s a double edged sword. Just like word of mouth can be positive, it can also be negative. Having said… Continue

Posted on January 26, 2010 at 5:44pm —

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