Courtney Cole
  • 46, Female
  • Noblesville, IN
  • United States
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Courtney Cole's Discussions

Is Toyota the Tiger Woods of the Auto Industry?

Started this discussion. Last reply by MARV ELEAZER Feb 2, 2010. 16 Replies

Dear GM

Started Jan 5, 2010 0 Replies

2010 May Be Much Better Than We Thought!

Started this discussion. Last reply by Courtney Cole Jul 24, 2010. 15 Replies


Courtney Cole's Page

Profile Information

Hare Auto
Dealership, Allied Industry or Finance Company?
Your web site
Biography/Work Summary
1 year in Public Accounting -- George S Olive
14 years in dealership -- love it!
Favorite Quote
"The best way to have a good idea is to have a lot of ideas." - Dr. Linus Pauling

“Formal educational will make you a living, self education will make you a fortune” – Jim Rohn

"What you think is a setback is really a SETUP for a GREATER comeback." -- Joel Osteen

"When the rate of change inside an institution becomes slower than the rate of change outside, the end is in sight." -- Jack Welch
Activities Away From Work
Chasing kids, reading, learning, golfing, water skiing, running, AND thinking about the dealership:)!
March 15

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Courtney Cole's Blog

Myth Busters: It's Time to Celebrate Being a Car Dealer

Posted on March 16, 2010 at 12:11am 11 Comments

I know -- going to buy a car is just as bad as going to the Dentist. Or is it? Have you ever seen the TV Show MythBusters? In case you have not, it is a show about separating truth from urban legend. What are the myths about car dealerships? What is the real truth? I think NOW more than ever it is time to dispel those "myths". It is time to "toot our horn" and let people know that it is "cool" to be in the car business.

I would like to list out some myths and would love to…


Can You Start EVERYDAY in FRONT of the Competition?

Posted on April 14, 2009 at 10:58pm 4 Comments

What do Michael Jordan, Tiger Woods, Magic Johnson, LeBron James, and John Wooden have in common?

When these athletes or coaches play in a game, do they warm up? When they practice, do they go through the motions or do they focus on getting better every day? Do they see the sand trap on the right side of the green or do they see the hole 15 feet from the right side of the green? Are they intimidated by the other team or do they expect to win all their games? Have they been told there… Continue

Creating a Dynamite Environment in a Depressing Economy

Posted on February 26, 2009 at 6:37pm 4 Comments

Do you wake up every day excited to go to work? No matter what the local or national news is reporting, is work a place for motivation? Is it a place that makes you feel good? Do you work with dynamic “can do” people?

Obviously, the news and national economy have not had a lot of “good news”. Through all this “fun”, the one place that makes me feel “great” is work. All the time we get people that come into the store and say, “Wow, you have a lot of activity. How is business? This… Continue

Comment Wall (5 comments)

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At 7:32pm on December 6, 2009, David Roesch said…
In typical fashion, I just discovered that you replied to me, asking for my email address, so that you could send me some requested information.

It is
Thank you,
David Roesch
At 12:22pm on May 18, 2009, David Roesch said…
Courtmey. I would pe peawee to hqve q o9o9i wee qt your powt cqrew qne qt the pricew for 1,500, 2,000, and 5,000.
At 7:11pm on April 2, 2009, Steve Aeschliman said…
The Credit Pipeline
A Profitable Method to Turn Today’s Credit Rejects into Tomorrow’s Sales

You are losing sales and profits everyday to credit denials. These sales and profits are typically lost forever. The Credit Pipeline powered by Trans Union is the only method available that will help you convert credit denials into sales. Statistics show that 12% to 18% of the consumers you cannot help with financing today will be able to purchase and finance a vehicle within 12 months due to significant improvements in their credit score. The first dealership the consumer visits after their credit improvement will win the sale. With The Credit Pipeline you can help ensure that the first dealership is you!

How Does the Credit Pipeline Work?
Simply place each of your credit denials into the Credit Pipeline with one click of the mouse. For the next 12 months Trans Union will constantly monitor the consumer credit record. When the consumer reaches your selected minimum pre-qualification level your dealership and the consumer are notified immediately. Your notification will even include the consumer’s new and improved credit score. You win the sale and the profit!

The Credit Pipeline Includes:
• Daily monitoring of each consumer’s credit record – You will be the first to know the consumer’s new and improved credit score.
• Auto Approval Alert consumer pamphlets customized with your dealership’s name and logo – These pamphlets will give the consumer tips on how to improve their chances of getting the vehicle they want at your dealership.
• Customized Pre-Qualification Notice – Each consumer that reaches your selected minimum Lender Level will receive a letter customized with your dealership’s logo via First Class mail.
• Guaranteed Credit Score – The Credit Pipeline uses live credit bureau, not the 30 to 60 day old data that most credit related marketing programs use. We’re so confident in our live data that we guarantee the score received in your notice.
• Score Cards just like the banks use – Your lenders use a score card that includes credit attributes beyond just credit score. The Credit Pipeline helps ensure your chances of lender approval by using the same type of score card attributes the lenders use.

At 4:27pm on February 18, 2009, Greg Goebel said…
While I am disappointed to hear the requests for additional dollars, it is the same thing I am advising dealers to do for their own lines or floor plan needs. What I am most disturbed about, only for what it means to the dealers is the 'execution' of Saturn and Hummer franchises. If Saturn isn't sold by 3/31/09 their dealers become the next Olds stores, and the product, which is good, becomes undesirable and harder to finance. This all means a significant blood letting on the retail side.

I think GMs plan was to under-promise and over-achieve, and to that, with the union issues put to bed, I am very comfortable it will work.

Regarding Chrysler, if it wasn't for the dealers, I would say Cerberus made their own bed, let them lay in it. The problem is that there are far too many Chrysler retailers (and their teams) that will suffer if not die. I don't feel Chrysler is viable. They just don't have product. They have killed R&D, some of their latest products are just fugly (Sebring and Avenger), their attempt at bringing in small cars manufactured in China was stillborn, and their parent refuses to dump more money into it, but asks the government for bailout funds. Press is sharp as a tack, but I feel like it is smoke and mirrors at best. I don't want them to die for the dealers' sake, but my goodness their track record since the Daimler buyout has been brutal.
At 10:42pm on February 12, 2009, Greg Goebel said…
Well lookit you! Your internet is back on! :-)

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