Charlie Hernandez's Page

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Charlie Hernandez replied to Mike Elliott's discussion The Top 17 Fibs Told By Buyers
"This was awesome!! This has save me a ton of therapy! Because after 28 years doing this I finally understand why all my friends call me "CYNICAL", SLIGHTLY DEMENTED AND DOWNRIGHT SKEPTICAL!!! THANKS"
Aug 7
Mike Elliott liked Charlie Hernandez's profile
Feb 4
Charlie Hernandez's discussion was featured

Subprime Leads for a Used Car Dealer in New England

I am a small used car lot that has tried 2 lead providers. The first offered me a BDC system and the other did not. Since we are small, we have very little time to call customers consistently to make appointments.The first provider had out of 100 leads the ability to set about 20 appointment and only 10 show up and we close 5. Not bad but not great. The other we have the same amount of leads and no BDC we have had very little success.Does anyone have any suggestions for lead providers that can…See More
Oct 25, 2013
Charlie Hernandez posted a discussion

Subprime Leads for a Used Car Dealer in New England

I am a small used car lot that has tried 2 lead providers. The first offered me a BDC system and the other did not. Since we are small, we have very little time to call customers consistently to make appointments.The first provider had out of 100 leads the ability to set about 20 appointment and only 10 show up and we close 5. Not bad but not great. The other we have the same amount of leads and no BDC we have had very little success.Does anyone have any suggestions for lead providers that can…See More
Oct 25, 2013
Charlie Hernandez commented on Eric Milak's group Credit Acceptance Dealers
"I am glad I found this forum as I like to hear what other CA dealers are doing.  What is the right amount of cars to have on the lot?  Should one isolate the CA cars from the rest of the inventory? Have a dedicated CA section? I ask…"
Oct 8, 2013
Charlie Hernandez joined Eric Milak's group
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Credit Acceptance Dealers

This group is dedicated to helping existing Credit Acceptance dealers as a medium to share information, resources,tools as well as ask and answer questions.  The goal is that by sharing this information best practices will be established in order to help grow your business and succeed with the Guaranteed Credit Approval program.See More
Oct 7, 2013
Scott Edwards commented on Charlie Hernandez's blog post Looking for a Used Car Warranty
"No Age Restriction, No Mileage Restriction with Limit of Liability up to ACV. Covers complete Power Train and more. Short Term & Cost (Class A & B cars) 3/3 = $99 & 6/6 = $185 Class C cars 3/3 = $109 & 6/6 =…"
Jul 3, 2013
Frank replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"Jayme- I saw your web site and think it is great. Please call me at 661 718 2225 or E-mail me at…"
Jul 2, 2013
Eric Watson replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"We are having great success with our clients using BK data and Direct Mail up to 5% response rates  and Trigger data is always very reliable at least a 1% cash-out or better. We are even buying open chapter 7's in some states 135% front…"
Jun 26, 2013
Amy Pippin replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"The Open/Discharged Bankruptcy leads are a very lucrative market, a lot of lenders are aggressive to earn the business because they are considered safe and cannot file for another 7 years. I checked out your area to see how many discharges per month…"
Jun 26, 2013
JAYME ROBERTS replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"Charlie,  What city and state do you operate in?  I have better success generating my own leads vs. buying leads.  I've tried them all and there's a lot of wasted time and money calling to filter through all the bad leads to…"
Jun 25, 2013
Kenny Atcheson replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"Create your own leads Charlie with either high rankings for targeted key phrases such as "bad credit auto loans".  Google PPC can help you start earning new business right away if you combine great targeting with well written ads.…"
Jun 24, 2013
Ken Fagel replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"Charlie, try BlueSky marketing. check their website for info, call them to see a demo if interested. http://www.blueskymarketing.com/   Ken"
Jun 24, 2013
Lisa Bundy replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"I would definitely consider doing some direct mail, that does not mean that you mail and hope someone ones it.  In most cases you can target specifics, like those who have auto loans with high interest rates (the market is much more competitive…"
Jun 24, 2013
Joe Lincoln replied to Charlie Hernandez's discussion Subprime Advertising Suggestions
"Call Tom Felice with Virtual Prospects Marketing.  I've been buying Subprime leads from him for approximately 10 years.  I've tried every lead company out there.  He's the most straight forward and honest lead seller…"
Jun 24, 2013
Charlie Hernandez's discussion was featured

Subprime Advertising Suggestions

I am located in Ct. bordering NY State. We are a small independent store. The business has been basically a repair center that has been in business for over 10 years. Good reputation and a huge Hispanic and Brazilian population. I was hoping if anyone out there can give me any suggestions for Subprime advertising. We have most of the banks set up and inventory for those banks.I have considered credit leads from some vendors or even some cable. Would like to know what is working for you?See More
Jun 24, 2013

Profile Information

Company
Champion Motorcars, LLC
Position
Owner
Dealership, Allied Industry or Finance Company?
Dealership
If Dealership, Franchise or Independent
Independent
Your web site
http://www.championmotorcarsct.com
Biography/Work Summary
Ex new car dealer. Been in the business for 25 years. Almost a dentist did 3 years dental school. Now I really pull teeth to make a living. Own a used car business now.
Favorite Quote
"Consult not your fears but your hopes and dreams. Think not about your frustrations, but your unfullfilled potential. Concern yourself not with what you tried and failed in, but what is still possible for you to do"

Pope John XXIII
Activities Away From Work
Golf and beaches.
Birthday
August 11

Charlie Hernandez's Blog

Looking for a Used Car Warranty

Posted on May 23, 2013 at 12:40am 6 Comments

I am selling cars in Ct. and would like to find out what is a good inexpensive warranty that can cover all my inventory for a determined time and mileage. Cover at a minimum at least mandatory Connecticut state warranty.

3,6 to 12 months. 

CARFAX HURTS DEALERS WITH THIS STUPID "CARFOX" CHARACTER WITH VIDEO!!!

Posted on May 27, 2010 at 2:00pm 0 Comments

It is a shame that after all the financial support that dealers have given to make CARFAX what they are today to put an additional doubt in a customer's mind with this baseless feature that can lessen the value of a car. I can understand if there were an accident or odometer discrepencies reported on a vehicle that is extremely important for both the consumer and the dealer to understand the value of the car. But instead of wasting time and money on this nonsense of a "CARFOX" character…

Continue

I LOVE SPECIAL FINANCE CUSTOMERS AND USED CARS!!!!

Posted on March 18, 2010 at 2:24pm 5 Comments

Just an observation. I am looking at my showroom floor and I my salesperson with Dr.Shapiro and his wife looking at a brand new car. The other end of the showroom I see Mrs Rodriguez and her 4 kids running around the showroom making noise and a mess. Mrs. Rodriguez is looking at a 2005 Chevy van and she has bad credit. Guess who I am going to cater to? Mrs. Rodriguez with a 620 score or Dr.Shapiro with an 800 score. Well Mrs.Rodriguez because she is going to allow me to make a fair profit,…

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Should the Internet Department Be Abolished? Part 2

Posted on December 30, 2009 at 10:00pm 1 Comment

I know there is a great interest about this part of our business. Remember everybody, the internet is the new media to advertise our goods. It isn't even that new anymore. Let's be realistic there was a time not to long ago, where the newspaper was the main media for advertising. NOT ANYMORE! FOLKS WAKE UP!!

Everybody has a computer or access to one. Can you guess where the customer is looking at cars not the newspaper!

My point to all this is that the future is the internet and if… Continue

Should the Internet Department Be Abolished? Where are the professional salespeople?

Posted on December 28, 2009 at 7:24pm 29 Comments

I read an interesting article from Howard Polirer from Autotrader about the lack of performance in the internet department. Why have one? This person stated:"Why not have your entire sales staff have a 100% of exposure with the customer? Jared Hamilton in the same report is the president of Drivingsales.com stated that 10% of your sales staff handles 90% of your customers and it is true. So why have an Internet department? What makes this staff so different from your actual sales staff? Most of… Continue

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At 1:27pm on June 22, 2012, Greg Goebel said…

Charlie, Nice to hear from you and thanks for the kind words. Tier 4 franchise - that's a low tier! :-) What are we talking about - Suzuki, Mitsu, Smart? The only way that you can really communicate with most dealers is with a financial model and business plan or case.  I always start with the credit demographics of either what is walking into or contacting the showroom.  If more than half is nonprime, then unless you have a plan to work them, you will be working more than half of the dealership's opportunities incorrectly, which also upsets your customers. Determine what percentage fall into the prime tier, and then from T1 (near prime) all the way down to T4 (toughest subprime credit...barely above BHPH).  

From there, I analyze the inventory and how it fits the finance company programs that you currently have available for the various credit tiers.  That typically shows that you don't have anything to sell, or, shows the need to concentrate more on the subprime tiers and shows the potential for incremental additional gross profit.  THAT usually gets someone's attention.  THEN  you must show a business plan on how you are going to capture it.

(...or you could have them call me... :-))  

[Keep me posted and best of success.  In the future, the most reliable way to reach me is at G@GregGoebel.com]

Best regards,

GG

At 10:43am on January 13, 2012, Cagdas Ucar said…

The only thing that Carsinia cannot do and Autofunds can do is the vehicle valuations and it's always possible to do that directly through kbb or nada websites. We are planning on integrating with them in the near future. We recommend Okidata 320/321 for dot matrix printers but we will work with any printer you have - the setup may take a bit longer (you can setup the forms your self with our form wizard or you may fax it to us after every print and e can fine tune it). Epson and Okidata are fairly close printers, so I would not anticipate more than a week for your forms to be setup. Please contact us through our website http://carsinia.com for demo credentials to get demo credentials and see the deal wizard and form wizard features. Thank you!

At 6:41pm on January 6, 2010, Charlie Hernandez said…
Charley, In these tough times in a business I love so much we all get a little sensitive. Sorry for my sharp remarks. I don' t know you but from your experience I can tell you have seen the good ,the bad and now the ugly.For that I respect you. Hopefully 2010 it will get better. Have a great year!!
At 5:57pm on January 6, 2010, Charley Pompey said…
Charlie H...I've owned 3 different new car stores in the last 25 years in addition to my 3 BHPH stores and Collision Center. I closed my last new car store this summer. I do get it. Sorry if it seems like I got on your case. No offense meant.
I'll be more careful in the future. Sometimes I get carried away.
Charley Pompey
At 12:06pm on December 9, 2009, Charlie Hernandez said…
Frankie,
You are out of the car business? Why don't you call me once in a while? Do you know I have been unemployed for over 3 months. This is a great sight. You should check it out at least once a week.
At 11:13am on December 9, 2009, Frankie said…
Wow, I just got that! Hahaha, I guess I should log into my account more than once every 6 months! How are ya?
At 11:07am on May 12, 2009, Sharon Brooks said…
There is another alternative to Credit Acceptance -DPS is an inexpensive web based alternative to traditional in-house (BHPH) programs. DPS not only services from 1 contract to 1000, DPS can sell your contracts in as little as 45 days! from as little as 1 contract to 1000 or more. Why pay big fee's to a lender when DPS can show you how to maximize your Profits and keep it! www.dealerportfolioservices.com
At 7:09pm on February 27, 2009, Shawn Foster said…
Right. use your personal strength to get the cards and you dont need to tell them you are going to max them out. If you have the credit you can get a card with a 100 or 50k limit and then you draw it out. If they ask how you are going to pay for the card, it is no different than any other card application. Show your income from your "job" and get the card on the strength of your past history. If you have good credit you probably already have some other cards and can show history. You dont want a "loan". You want a credit card with a high limit to accomodate your monthly needs. Once you get the card you can do whatever you want with the money.
At 2:19pm on February 14, 2009, Harlene Doane said…
Pulling teeth has to be easier these days.
 
 
 

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