Brett Coker
  • Birmingham, AL
  • United States
Share on Facebook
Share Twitter
  • Blog Posts
  • Discussions
  • Events
  • Groups (2)
  • Videos

Brett Coker's Friends

  • Bob Cockerham
  • Alan Mosher
  • Tom Herald
  • Harlene Doane
  • Greg Goebel
 

Brett Coker's Page

Latest Activity

Brett Coker replied to Joel Munoz III's discussion Tips and "Tricks" for selling service... in the group Service Advisors
"Unless you're a Ferrari dealership or planning on selling the dealership, to even think about achieving 3.0 FRH's per RO is insanity (sheep get sheared, hogs get slaughtered; ever heard of a concep called "customer retention"?).…"
Oct 7, 2010
Brett Coker joined Joel Munoz III's group
Thumbnail

Service Advisors

This is a group for service advisor to discuss ways to make more $$$, get advice or just vent...enjoy!
Oct 7, 2010
Brett Coker replied to andy's discussion DO YOU PAY YOUR TECHNICIANS TO DO MULTI-POINT INSPECTIONS? in the group Fixed Operations
"Good input. However, the tech that performs the inspection and finds the upsell should be the tech that performs those repairs/services. For him to find it, document it and then the sale is assigned to another tech is dumb. Remember that the…"
Mar 27, 2009
Brett Coker replied to Jason Syens's discussion Service Dept. in an Independent store. in the group Fixed Operations
"Jason, I work with independent shops that are very profitable with as little as two techs. Are your techs primarily doing internal? Don't can the whole service thing. In fact, many of my operations are thinking of canning their sales…"
Mar 5, 2009
Ryan Leoh replied to Brett Coker's discussion PRICING IN THIS ECONOMY in the group Fixed Operations
"I don't know if there was ever a fleet customer that was as demanding as our u/c dept. No fleet customer ever makes you drop everything to get a car that they turned down needed service on (for reconditioning) that they then had to fix to sell…"
Feb 24, 2009
Brett Coker is now friends with Alan Mosher, Tom Herald and Bob Cockerham
Feb 24, 2009
Brett Coker added a discussion to the group Fixed Operations
Thumbnail

PRICING IN THIS ECONOMY

Have any of you adjusted your pricing to address the enhanced consumer emphasis on price as part of the value equation?
Feb 24, 2009
Brett Coker replied to Greg Goebel's discussion Internals in the group Fixed Operations
"Consider this: if a fleet customer offered you the volume similar to your used car department if you would agree to a 10% discount would you do it?"
Feb 24, 2009
Brett Coker joined Greg Goebel's group
Feb 24, 2009
Brett Coker was featured
Feb 21, 2009
Brett Coker updated their profile photo
Feb 18, 2009
Brett Coker is now friends with Greg Goebel and Harlene Doane
Feb 18, 2009
Brett Coker is now a member of Auto Dealer People
Feb 18, 2009

Profile Information

Company
Coker Automotive Consultants
Position
Owner
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Franchise
Your web site
http://www.cokerconsultants.com
Birthday
November 3

Comment Wall

You need to be a member of Auto Dealer People to add comments!

Join Auto Dealer People

  • No comments yet!
 
 
 

© 2014   Created by Greg Goebel.

Badges  |  Report an Issue  |  Terms of Service