Aileen Crass
  • Cincinnati, OH
  • United States
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  • Heather Brautman
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Latest Activity

James Person liked Aileen Crass's blog post 40% of your buyers are Gen Y. Do you know how ro sell them?
Nov 15, 2016
Crystal Ignatowski commented on Aileen Crass's blog post 40% of your buyers are Gen Y. Do you know how ro sell them?
"Great post about how the industry is changing.  You mention how Gen Y has always had a computer, laptop, etc. Do you think dealers should focus more on online selling then...to target Gen Y?"
Feb 24, 2016
Mike Elliott commented on Aileen Crass's blog post 40% of your buyers are Gen Y. Do you know how ro sell them?
"Excellent post!"
Apr 23, 2014
Mike Elliott liked Aileen Crass's blog post 40% of your buyers are Gen Y. Do you know how ro sell them?
Apr 23, 2014
Aileen Crass liked John Fuhrman's discussion New Year - Same Old Insanity
Dec 27, 2013
Heather Brautman commented on Aileen Crass's blog post 40% of your buyers are Gen Y. Do you know how ro sell them?
"We address this issue and more in our free eBook, "9 Scripts to Combat Car Sales Stereotypes." It's true that Gen Y has completely revamped the way sales are made on the lot. Step up or find yourself stepping out."
Oct 28, 2013
Aileen Crass replied to Jim McDermott's discussion AUTO INSURANCE FOR THE DEALERSHIP Need help
"You need to contact what is called a "surplus lines" insurance broker in NJ.  Surplus Lines agents deal with individual risks that are hard to place, and broker.  They are Brokers, not agents, and do not represent the insurance…"
Sep 25, 2013
Aileen Crass joined Billy Donovan's group
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Greater Cincinnati/NKY Auto Dealer Forum

This group is for local area Greater Cincinnati dealers to discuss and compare anything related to the dealerships, From Buying techniques at the sales to what finance companies are stepping up in our market to what advertising is currently working
Sep 17, 2013
Aileen Crass joined Stephanie Thompson's group
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Direct Mail Best Practices

A place to swap stories & pieces, hooks & prizes, successes & failures in the world of automotive direct mail.See More
Sep 17, 2013
Aileen Crass joined Greg Goebel's group
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Used Vehicle Group

Used cars, used trucks, certified pre-owned, cream puffs, you name we can talk about it here. A group to help dealers focus on one of the most important profit centers of a dealership.See More
Sep 17, 2013
Aileen Crass's blog post was featured

40% of your buyers are Gen Y. Do you know how ro sell them?

Born in the late '80s and early '90s, Gen Y, accounts for about 21 percent of the total population, and 40 percent of the car-buying population. And this doesn't even account for who they are influencing. They are the most influential car buying population after the baby boom. Not only do they influence other Gen Y buyers, but they also influence their parents.We have seen an interesting shift in buying dynamics over the past few years. While Gen X turned to their parents for advice in buying…See More
Sep 3, 2013
Aileen Crass posted a blog post

40% of your buyers are Gen Y. Do you know how ro sell them?

Born in the late '80s and early '90s, Gen Y, accounts for about 21 percent of the total population, and 40 percent of the car-buying population. And this doesn't even account for who they are influencing. They are the most influential car buying population after the baby boom. Not only do they influence other Gen Y buyers, but they also influence their parents.We have seen an interesting shift in buying dynamics over the past few years. While Gen X turned to their parents for advice in buying…See More
Sep 3, 2013
Aileen Crass is now a member of Auto Dealer People
Aug 15, 2013

Profile Information

Company
G&A Marketing
Position
Marketing Manager
Dealership, Allied Industry or Finance Company?
Allied Industry
If Dealership, Franchise or Independent
Not Applicable
Your web site
http://www.gamarketing.com

Aileen Crass's Blog

40% of your buyers are Gen Y. Do you know how ro sell them?

Posted on September 3, 2013 at 12:10pm 3 Comments

Born in the late '80s and early '90s, Gen Y, accounts for about 21 percent of the total population, and 40 percent of the car-buying population. And this doesn't even account for who they are influencing. They are the most influential car buying population after the baby boom. Not only do they influence other Gen Y buyers, but they also influence their parents.

We have seen an interesting shift in buying dynamics over the past few years. While Gen X turned to their parents for advice…

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