Born in the late '80s and early '90s, Gen Y, accounts for about 21 percent of the total population, and 40 percent of the car-buying population. And this doesn't even account for who they are influencing. They are the most influential car buying population after the baby boom. Not only do they influence other Gen Y buyers, but they also influence their parents.
We have seen an interesting shift in buying dynamics over the past few years. While Gen X turned to their parents for advice…Continue