Aaron Hershey's Page

Latest Activity

Aaron Hershey commented on Alan Mosher's blog post Designing Promotions for Your BHPH Dealership - Part 2
"We sometimes run a holiday time promotion that encourages customers to pay their account ahead in Sept, Oct and Nov, so that they don't have to make a car payment during the holidays. For every $20 extra (over and above regular payments) that a…"
Apr 15
Aaron Hershey replied to Scott Williams's discussion Idea's on setting up your own program like TRS tax max
"I have used TRS for the past 5-6 years. Let me know if you have any questions."
Oct 26, 2012
Aaron Hershey replied to Scott Williams's discussion Idea's on setting up your own program like TRS tax max
"If you've used TRS in the past, then your policies are just the same. It's all about hounding the customers all Jan/Feb to make sure you get the $.    "
Oct 22, 2012
Aaron Hershey replied to Scott Williams's discussion Idea's on setting up your own program like TRS tax max
"I see the point, we like TRS though, automated paperwork, built in estimator, and as long as I can get the customer to bring their W2's I know I'm getting the money. Still have a few that end up going to HR Block anyways, but as long as…"
Oct 22, 2012
Aaron Hershey replied to Mike Patel's discussion Selling Car Insurance at your dealership?
"This sounds lika an awfully slippery slope to me. The insurance industry is quite heavily regulated so to "sell" insurance in house you would need licensed agents on the premesis. However, partnering with local agents may be able to get…"
Oct 22, 2012
Aaron Hershey replied to Scott Williams's discussion Idea's on setting up your own program like TRS tax max
"Why don't you actually USE TRS Tax Max? just wondering..."
Oct 22, 2012
Aaron Hershey replied to John's discussion How Would i know if i need a F&I manager?
"I don't think the question should be whether or not to add a finance manager to your team. It should be about creating some indirect lending agrements with banks and finance companies. If you can sign up with 3-4 different lenders that can…"
Oct 16, 2012
Aaron Hershey replied to LAURIE WOODARD's discussion Making a special finance department successful....What is the average pack and doc fee for new and used vehicles....Please read! I need your input!!
"The pac at your dealership seems pretty high, but you are correct. If you don't own vehicles right, it is very hard to make profits going the Special finance route. The key to maximizing gross obviously is getting larger…"
Oct 8, 2012
Aaron Hershey replied to THOMAS CAMPBELL's discussion gps devices in the group BHPH Dealer Education and Training
"We use Enfotrace GPS. They offer a starter interrupt (we don't use it) and are pretty affordable. The units are in your price range and service per unit is less than $20/year.   We have been very happy with the service and they have a lot…"
Oct 2, 2012
Aaron Hershey replied to Robert Sutphin's discussion Buy here Pay here pay plan
"I recomend using a sliding scale based on performance. Our salespeople earn $200/car, however, this can go up to as much as $350+/car retroactive to the first car for hitting volume and productivity levels.   We track everything so we…"
Oct 2, 2012
Aaron Hershey replied to ken yang's discussion BHPH----Advertise Price or Not?
"We sell about 1 car/year for cash so this is hardly an issue for us.   If a customer is that adamant for a price, they may not be the right customer for us anyways. Sometimes you have to set them free...and when they get rejected everywhere…"
Jul 31, 2012
Aaron Hershey replied to ken yang's discussion BHPH----Advertise Price or Not?
"On the phone I attempt to deflect the price question twice before giving up a number:   1. Our cars usually run between $150-180 every two weeks and come with a great warranty. Does that sound like something you'd be interested in. 2. Our…"
Jul 31, 2012
Aaron Hershey replied to ken yang's discussion BHPH----Advertise Price or Not?
"I don't advertise price or downpayments. I advertise flexibility, affordable payments and our warranty. I find that the less we can show our customer up front, the more likely they are to come into the store to find out how our program…"
Jul 31, 2012
Aaron Hershey joined Tom Herald's group
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Automotive Special Finance Association

The ASFA is a group of automobile dealers, lenders, industry vendors and other proessionals who are dedicated to improving sales operations through networking and sharing ideas, best practices and lessons learned.
Dec 5, 2011
Aaron Hershey replied to RHONDA's discussion Who is the best company to use for the upcoming tax season campaign?
"We use Tax Max. They are based in Tampa, FL. They allow us to make an additional $99 for every return we file using their software. We have been using them for years and find their program easy to use and extremely effective.   check them out…"
Dec 1, 2011
Aaron Hershey replied to Mark Marino's discussion New to BHPH
"Mark-   It sounds like you have sone SOME BHPH already and you keep an inventory of cars that are almost all in the parameters to be decent BHPH cars. I would have a sample deal ready on every car on your lot for the customer that is interested…"
Jun 18, 2011

Profile Information

Company
JD Byrider/CNAC
Position
Managing Partner
Dealership, Allied Industry or Finance Company?
Dealership, Finance Company
If Dealership, Franchise or Independent
Franchise
Your web site
http://jdbyridereuclid.com
Birthday
May 8

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At 5:08pm on January 26, 2011, Gene Daughtry said…
Great to have you on our site. There is alot of talented folks here. Let me know fif i can do anything to help you.
 
 
 

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