Another thing I like on dealer web pages that feature Guaranted Credit Approval are the pictures of customers who have just purchased a car with slogans like "10 Turn Downs and 1 Approval". I am sure you can get these thru CAC.
Also, what specific inventory do CAC dealers find is the most profitable?
There are different views on inventory depending on what price inventory you want to carry (based on what payment your customers can afford)
The newer inventory (2005, 2006, 2007, 2008, 2009 and 2010) with costs between $7,000 and $14,000. A franchise store of mine is selling a 2010 HHR with 35,000 miles that they are in the car $11,200. The customer is 1 rated with $2,000 down payment. Selling the car for $16,420, the deal (with VSC & GAP - no GPS) has a upfront profit of $3,200. Don't go filling up your lot with these cars just yet. The payments are 57 @ $528 a month (at 24.99% APR). Can your customers afford those payments??
If the payments your customers can afford are more on the lines of under $425, the idea inventory woud be 2002 to 2006 vehices with cost between $2,500 and $7,000. With the same customer and down but on a 2005 Ram with 176,000 miles (no VSC or GPS but with GAP) with a cost of $7,025. With a structure of 51 @ $329 at 24.99% the deals give a profit of $982.
See the "right inventory" is more based on what payments the customer can really afford rather than a specific vehicle.
I created a short video for out website with CAC pictures and their radio ad. If anyone is interested I would be happy to share and put your Dealership info in it.
Here is the updated page. http://bellsautos.com/pages.aspx?p=113352
Showroom signs with the Guaranteed Credit Approval graphics can be purchased on the "Wholesale Bying Club" website located on your Dealer Portal page. If you are not sure how to get there or sign in please get with your local Market Area Manager.
Also so you are aware, Credit Acceptance has a Dealer-Partner Referral program. Any Dealer-Partner that refers another dealer to our program could recieve a $500.00 credit on our website upon that referral funding their first contract. This rebate could be used to purchase point of sale materials, GPS units, banners, flage and thousands of items used everyday at your dealership.