The automotive social network for dealers and dealership management
To Twitter or Not to Twitter...
Where's the Beef?
Are there ANY measurable sales coming from anyone's efforts that you can trace back to FaceBook or Twitter? Can anyone show me examples of what a sucessful money-making example looks like?
Here's how I see it:
When shopping for a landscaper, would reading his twitter have any value when his web site, pics and content are inferior to his peers?
Is Twitter/FaceBook any thing more than just tying up your shoppers time, in the hopes that you become a finalist by eating up their clock?
Does twitter help retain consumers?
Would you read your grocer’s twitter? (more than once?)
Would you read your dentist’s Facebook (more than 15 seconds?)
See where I am going with this?
Call me stupid, but I just don't get it. Our time is FINITE. Is anyone here only working 40hrs a week? We all work a lot of hours, I'm easily at 70+ hrs p/wk and there are sooooo many other tasks that I can invest my time in that sell cars... I just don't see the ROI.
In my World... The Emperor Has No Clothes.
Just my $0.02
Joe
p.s. All I am asking is for a lil' ROI. See the thread at: http://forum.dealerrefresh.com/f44/emporer-has-no-clothes-243.html#...
Are there ANY measurable sales coming from anyone's efforts that you can trace back to FaceBook or Twitter? Can anyone show me examples of what a sucessful money-making example looks like?
Here's how I see it:
When shopping for a landscaper, would reading his twitter have any value when his web site, pics and content are inferior to his peers?
Is Twitter/FaceBook any thing more than just tying up your shoppers time, in the hopes that you become a finalist by eating up their clock?
Does twitter help retain consumers?
Would you read your grocer’s twitter? (more than once?)
Would you read your dentist’s Facebook (more than 15 seconds?)
See where I am going with this?
Call me stupid, but I just don't get it. Our time is FINITE. Is anyone here only working 40hrs a week? We all work a lot of hours, I'm easily at 70+ hrs p/wk and there are sooooo many other tasks that I can invest my time in that sell cars... I just don't see the ROI.
In my World... The Emperor Has No Clothes.
Just my $0.02
Joe
p.s. All I am asking is for a lil' ROI. See the thread at: http://forum.dealerrefresh.com/f44/emporer-has-no-clothes-243.html#...
Replies to This Discussion
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Permalink Reply by Stephen Barrett on
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The way I am approaching the social network stuff is more of a big picture scenario. Having a Facebook presence on my own as well as a page for my dealership allows me to keep my companies name in the forefront of their mind when they think of who to talk to about their next purchase. I have tied a MySpace and Twitter account together and invited friends, family and customers to be "friends" or "fans", I recent'y created a blog that I hope to do the same thing with. I don't think I will tie many sales directly to one of those avenues, but rather sell more cars because of them.
It's like my billboard.......I don't sell cars because people see my billboard......but it helps none the less.
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Permalink Reply by Joe Pistell on -
I can't get to twitter, show me the ROI 'cuz I gotta cut something else to get to it"
Stephen,
Bare with me as I illustrate my example. You are barrettmotors.com I assume (at least the BBB says you are ;-)
I see you and Dealer.com have done a commendable job of getting your site listed well on Google. I also see you're paying top dollar for Google adsense paid advertising. Smart biz! Your 3 stores are in a large metro area, opportunity is everywhere.
No Specials??
http://www.barrettmotors.com/specials/used.htm
(ask dealer.com for a page by page traffic report, THIS is your 2nd most visited page)
Finance Specials?
Page goes no where (no coupon, no offer, no finance form)
Only 6 pics p/vehicle?
Kill the photo flash on the interior shots
(find a shaded area to do your interior shots, open the other doors as needed)
Do your shoppers like your site?
No... not the BUYERS, careful now, buyers ALWAYS love your site, I am talking about the shoppers! The ones that DON'T buy. 99% of your visitors to your web site don't buy from you! Doesn't that make your blood boil? It sure does mine! Have dealer.com put up a "how am I doing?" page. Have it link off to a survey page, have that page link off to your blog. (it's really another lead generating tool)
I am gathering stats, help me find the national average:
http://forum.dealerrefresh.com/f40/web-visitors-vs-sales-survey-218...
Just what do your shoppers like on your site and what are they ignoring?
Look into Crazy Egg. http://crazyegg.com/ Cheap tool to help you "see" what your shoppers are clicking. Your dealer.com team can easily install this and assist you thru the testing and results.
Chat is working these days.
I've got ROI here. Especially with finance related questions. Chat will also tie in well with your blog.
and on and on and on.....
Hope this helps.
Joe Pistell
http://www.usedcarking.com/
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