Where's the Beef?
Are there ANY measurable sales coming from anyone's efforts that you can trace back to FaceBook or Twitter? Can anyone show me examples of what a sucessful money-making example looks like?
Here's how I see it:
When shopping for a landscaper, would reading his twitter have any value when his web site, pics and content are inferior to his peers?
Is Twitter/FaceBook any thing more than just tying up your shoppers time, in the hopes that you become a finalist by eating up their clock?
Does twitter help retain consumers?
Would you read your grocer’s twitter? (more than once?)
Would you read your dentist’s Facebook (more than 15 seconds?)
See where I am going with this?
Call me stupid, but I just don't get it. Our time is FINITE. Is anyone here only working 40hrs a week? We all work a lot of hours, I'm easily at 70+ hrs p/wk and there are sooooo many other tasks that I can invest my time in that sell cars... I just don't see the ROI.
In my World... The Emperor Has No Clothes.
Just my $0.02
p.s. All I am asking is for a lil' ROI. See the thread at: http://forum.dealerrefresh.com/f44/emporer-has-no-clothes-243.html#...