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IRM
Are you using a kiosk in your showroom or computer in your F&I Office (or iPad) to ask customers to leave a positive review on Google Places for your store?
Are you also asking them to “Like” you on Facebook and update their status to say how happy they are that they just bought a car from you at your store (either in F&I or with the salesperson)?
Tags: IRM
Replies to This Discussion
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Permalink Reply by Kenny Atcheson on -
Be careful having reviews posted from one IP address. Although there was a recent article here and at another Dealer Network site saying that, "Google says it's okay."
I have been working successfully with Google marketing for years and I can tell you that they do not always release their real answer...or they change their minds...and they do not give you a warning. Your sites and in this case, reviews, may disappear in the very near future and it will cost you a lot of money in lost exposure.
I have decided to reveal and upload the 7 Levels of Reviews video series to my Youtube channel. It has been private up to this point.
Send me a message, connection, or friend request via the forum here and I will send you the link when it is fully uploaded.
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Permalink Reply by Henry E. White, Jr. on -
Please sent me the link.
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Permalink Reply by Abby McKenna on -
please also send me the link
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Permalink Reply by Mark Eschner on -
Please send me the link as well. Thanks
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Permalink Reply by Bruce Gibson on -
Never use the same computor to leave reviews, All the engines will see the same IP address and will delete. Have your salesman send an email after talking with the customer and in the email put a link to make it as simple as possible for the customer to give you a review. I have been instructing dealers for over 5 years the importance on 'Online Reviews" and have also tied a separate phone number to these reviews so it can be trackable and show a dealer how import this form of media is and the results is on sales.
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Permalink Reply by Erick Kirks on -
I agree with Kenny's assesment. It is unadvisable to do any customer reviews from your dealership's IP address. Google will likely err on the side of caution and assume your are just getting your employees to place the reviews and either delete them, push your rankings down or remove your site from their index altogether. With that much at risk it would be worth your time to find another solution, even if it costs a little more today.
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Permalink Reply by Robert Endter on -
Agree with those saying do not do it!
Google 'might' be ok with it now.... but I am sure it will not last long. Other review sites like Dealerrater.com will immediately remove multiple reviews from one IP address.
Best NOT to do it.
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Permalink Reply by Patrick David Ucci on -
This is not the answer that everyone might want to hear but it has been mentioned earlier with a slight twist of a suggestion. One IP address is a no no for most if not eventually all rating systems that you are or should be using to bolster your reputation management. Here is the kicker: You need to do a follow up that should be already be practiced today with new or returning customers a couple of days afterwards. This is the point when you ask if all is well and handle technical questions that may arise post "just give me my keys and let me out of here" delivery.
After the follow up / post delivery issues / asking for the beloved referrals, it is time to send them a link to all of the rating sites that you engage with (ideally with the logo of that rating site rather than the crude link). This is where the customer will interact and put their good two cents in for you. This may be an extra step for those not doing follow up calls and actions now but shouldn't you already be doing it anyway? Also a post owner's clinic is a good time to hit them if they haven't filled out the glowing reviews that you already are due.
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Permalink Reply by Joel Osserman on -
Please send me the link as well...thanks
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Permalink Reply by Chris Hanson on -
My contact at Google Automotive ( I was invited to meet with them this past Aug) says its fine to have customers post reviews while at your dealership, on your network. Google is not interested in deleting reviews from people who are at your business and want to write a review while waiting. He told me if anyone has reviews disappear on their Google Place Page to let him know asap.
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Permalink Reply by Kenny Atcheson on
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Chris Google may very well say that but here is what happens...
Someone is going to post a ton of fake reviews or somewhat coerced reviews and tell everyone it works from one IP address. Then someone else will do it, etc, etc.
Then Google will take the next step in determining if the reviews are legit and that step may include discounting, deleting, or valuing reviews from one IP address as not relevant.
It is not Google's fault, it is just the nature of the game and Google has to be the big brother or there isn't one.
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