Hey all, we've seen a downward trend in leads lately. Of course, it is the "slow season" here in SW Florida. (March-November when the snowbirds go back north with their dollars)
Much of our inventory is priced below book. Some by several hundred, some by several thousand.
So I'm thinking about reducing prices again but adding to my disclaimer something to the effect of:
"All advertised prices shown are with $3,000 cash down payment or trade equity. All prices exclude government fees and taxes, any finance charges, any dealer document preparation charge, and any emission testing charge. Vehicle availability is not guaranteed and subject to prior sale. All vehicle details advertised are true to our best knowledge, but not guaranteed. It is the customer's sole responsibility to verify the existence and condition of any equipment listed. The dealership is not responsible for misprints on prices or equipment. It is the customer's sole responsibility to verify the accuracy of the prices with the dealer. Pricing are subject to change without notice. Any advertised down, monthly, bi-weekly, and weekly payments are estimated examples and / or approximate payments only and subject to credit check and approval, 720 beacon score or higher.
This will allow me to show a lower list price. Any thoughts? Ideas? Any compliance/legal issues I may need to be aware of?
For what it's worth, I don't just arbitrarily post a price. I look at NADA/KBB, history report, current market values based on similar vehicles with similar miles posted on AT, Cars.com, etc.... Then go from there. I don't want to price myself out of market for the sake of trying to hold max gross, but don't want to leave money on the table either.