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DRAW IN MORE TRAFFIC
Replies to This Discussion
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Permalink Reply by Harlene Doane on -
Sean, is your question about driving traffic to the store or closing more deals?
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Permalink Reply by SEAN BRIAN on -
Good Morning Harlene
Thank you for your responce.
Harlene I would like to derect more Traffic into my shop
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Permalink Reply by Jay Prassel on -
How often do you target your customer base using direct mail, or better yet, email campaigns? It sounds like you're talking about growing your repair order count in the service drive?
http://premierleadsolutions.com/OK_FDAF/email.html
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Permalink Reply by Josh Gardner on -
craigslist ads, cars.com, backpage.com, local thrifty print papers ads, auto trader ads, craigslist is my number one traffic generator to my small indy lot, I only average about 12 units on the lot at a time and I sell an average of 16 YTD, I advertise cars from our other 3 lots from my location craigslist has been my bread and butter.
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Permalink Reply by KARONEL PLOTT on -
JOSH WHAT PRICE RANGE CARS DO YOU CARRY.? THANKS KARONEL
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Permalink Reply by William Bryant on -
Give away puppies ;-)
I would encourage craigslist as well, and there's a lot of things you can do online if you are willing to try it.
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Permalink Reply by Darlene on
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Hi Sean! If you are seeking more traffic into your showroom, Direct Mail is the way to go! Fully customizable programs tailored to any situation, accountable & with the BEST ROI! Call me if you would like any info - Darlene 866-776-7587!
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Permalink Reply by Chuck Scalies on -
What is your UNIQUE value proposition? Why should someone do business with you as oppose to the other person? Many dealer think count is the issue, when in fact it is closing % and the why buy here message is normally the same as the other guy, great service good staff, hours.... Would you buy from that dealership.
What about lifetime powertrain warranty, free state inspection for life, 5 day return policy, one price no haggle selling. Customer buy value and are sold on price, let them buy. Would the above reason attarach more buyers?
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Permalink Reply by Jay Prassel on
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File attached for you to review on direct mail and email.
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Permalink Reply by Harlene Doane on
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Sean is looking to drive more traffic for his service operations.
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Preferred PartnerPermalink Reply by Greg Wells on -
Hi Sean, Sold customer follow up directed at getting that customer in for their first service, it is important. According to Lexus, if a customer visits your shop 3 times they are 70% likely to buy their next car from you. Six month no service campaigns are effective too. There is probably not a sure fire way to create a lot of service traffic other than using Traffic Builders or someone along those lines. But dealerships that have processes in place to attract and retain Service Traffic enjoy more service business without spending any extra money. I uploaded a mapped process that may help you down the road. I'm curious, does your store have a BDC? Good Luck.
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Permalink Reply by Mike Harley on -
Yes, please call Mike Harley at 813.732.9975.
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