GM might have lost their marbles over this one.

On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand,
which was the nation’s best-selling line of cars and trucks for more
than half a century after World War II.


And one way to present a consistent brand message, the memo suggest...

How much sense does it make to do away with a brand nickname that is as iconic as any other brand in the nation.

Most businesses would kill for that type of branding and GM has decided that they have to get rid of it to save Chevrolet????

Who's drinking what water at the top?

Read the link to the article in the NYTimes today and share your opinion here

Tags: chevrolet, chevy, franchise, nytimes

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Fron the Chevrolet/ Chevy Facebook Page: Hi everyone. There has been very passionate commentary today about the "Chevy vs. Chevrolet" subject. We decided to get to the bottom of it and interviewed Alan Batey, VP of Sales, Service and Marketing for Chevrolet (a.ka. Chevy). Check it out. http://bit.ly/cRA7an
well stupid is as stupid does
Succinct, and right on target!
I think from a marketing perspective it makes total sense. Start out as Chevrolet, then allow the national markets to develop their own nick's for the vehicles, but still keep the corporate communications refering to Chevrolet. That way people know it is a solid American Product, but it is THEIR American Product, not an American Product that is being force fed to them.
And to think someone is actually being PAID to come up with this stuff!
Are the marketing people on drugs??? They should go crawl back under the ROCK the came out from....
Someone at the top is about to eat alot of crow for dinner.
Same game Ford played with the Mustang some 20 years ago. Act like you are going to cancel the model or brand and presto. . . tons of free press and a resurgence of interest in the brand. Very clever marketing in my opinion.
Ah once again the "mouse in the corner" heard the Morons speak.Amazing how some of the insiders talk..when they think they are in private.Kill Chevy ? Ya right!If a large number of the insiders had actually worked at the process of selling "Used cars".It is easy to sit in a board room of "Yes Men" with rubber stamps and back pats.
Come on guys start at the bottom and wash cars...push em out of snow drifts...jumper cables(jump packs go dead like the brain dead in Detroit) You guys just do not get it!
I am Otto Sales and you are not!

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